Name of course : Professional Certificate in Creative Digital Multimedia

Course Duration: 8 months

Total modules: 6 modules

Creative Digital Multimedia course is designed to inspire the designer inside you. It focuses on Graphic Arts, Website Design, Video production, Digital Image Processing, and Interactive Media Development. Whether you are looking to begin a career in graphic, to become an expert designer or artist in the future, or you want to create better photography images or videos for your business, we will provide you a professional learning path to develop your skills and knowledge in this specific field. Our method of lecturing and mentoring enables every student to have courage to pursue their creative dream. If you are having excellent passion, creative spirit and would like to learn from the best, take the challenge and start your journey in Bowen Academy today! If you take our Professional Certificate in Creative Digital Multimedia, this course will give you an understanding of the principles of computer graphic design as well as the advertising and marketing concept. You will cover 6 modules during the course and be issued a Certificate of Completion after successfully completing the course.

Contents

Module 1: Fundamental of Creative Digital Multimedia

Student will be understood Creative Digital Multimedia in market demand. This module is let the student research art, multimedia, digital marketing and visit the industry for understand market demand.

Module 2: Drawing Fundamental

Student will recognize and evaluate basic elements of design (color, line, form, texture, etc.). This assessment is to be done individual. Student might use any media that include pencil, color pencil, paper collage, pop-up design to create the project. The project will be more attractive and interesting way.

Module 3: Computer Graphic 1

Student will understand how to created graphics in computer is the main goal for this course. Using colors in different places or different objects is one of the goals for this course. This assessment can be done individual. Student might use any software that include Adobe Illustrator and Adobe Photoshop to create the project. They will apply the concepts of color models, lighting, shading models, textures, hidden surface elimination, anti-aliasing and rendering.

Module 4: Fundamental of Advertising

Fundamental of Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identify sponsors through the various media. Student will demonstrate knowledge of the nature and process the branding and brand management. They will appraise the key issues in managing a brand portfolio and making strategic. Student will analyses and discuss contemporary brand related problems and develop appropriate strategy and initiative. Hence they can scope of brand management activity across the overall organization context and analyses how it relates to other business areas.

Module 5: Computer Graphic 2

Student will investigate and explore typography and layout design, developing skills in creating and producing typographic and layout design to communicate a message to a specific audience. This assessment is to be done individual. The student might use Adobe InDesign to create the project. In this unit, student will learn the terminology and conventions used in the design industry and explore how designers work with letterforms, type and layout to create designs. The technical skills and understanding will develop in this unit are key skills required in the design industry.

Module 6: Video Production

Student will be introduce to the fundamental materials, techniques and processes in video production to develop their skills and understanding. This assessment is to be done individual. The student might use any camera to create the art work. Students will demonstrate skills necessary to effectively collaborate and communicate on video project productions.

“Responsibility, Innovation, Enthusiasm”

BOWEN ACADEMY

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