Bachelor of Management (Marketing) with Honours
- Demonstrate competency in solving business problems related to marketing.
- Practice professional ethics, good leadership qualities and possess effective interpersonal skills.
- Embark to lifelong learning programs, engage in entrepreneurial activities and adapt to global environment and societal needs.
Career Prospects
Graduates of the programme may work as product marketing managers, marketing assistants/executives, purchasing and administration executives, or hold management and marketing related posts in industries within an ICT environment or in ICT-based organisations.
Program Structure |
Core Courses |
l Principles of Marketing l Principles of Microeconomics l Principles of Management l Principles of Macroeconomics l Business Mathematics l Business Accounting l Integrated Marketing Communication l Marketing Information Systems l Human Resource Management l Financial Management l Introduction to Operation Management l Business Statistics l Digital Marketing l Commercial Law l Seminar in Contemporary Marketing l Strategic Marketing l Final Year Project
|
Specialisation Courses |
l Design and Creativity in Marketing l Consumer Behavior l Product Management l Pricing Decision l Marketing Research l Services Marketing l Advertising and Promotion Management l Global Marketing l Customer Relationship Management l Retail Management |
