Bachelor of Science Industrial Design with Honours

To produce graduate who are knowledgeable and technically competent in industrial design discipline contributing to industrial growth.
To produce graduate who can communicate effectively, demonstrate leadership qualities and manage design projects in an organization.
To produce graduate who are capable of solving design problems innovatively, creatively and ethically through sustainable approach.
To produce graduates who are able to practice life-long learning for successful career advancement and are aware of entrepreneurship opportunities.

Career Prospects

Graduate of the programme can be employed as product designer, automotive designer (styling), furniture designer, and packing designer.

Program Structure

Core Courses
SRSD 1014	Design Fundamentals 01
SRSD 1024	Design Fundamentals 02
SRSD 1033	Design Drawing
SRSD 1042	Workshop Technology
SRSD 1052	Creative Construction
SRSD 1062	Introduction to Prototypes
SRSD 2014	Industrial Design 01- Design Styling
SRSD 2024	Industrial Design 02- Product Design
SRSD 2042	Product Design History
SRSD 2062	Design Research and Methods
SRSD 3014	Industrial Design 03- Design for Society
SRSD 3024	Industrial Design 04- Design for Sustainability
SRSD 3032	Innovation Management and Product Development
SRSD 3042	Malaysian Design History
SRSD 4015	Design Portfolio Project 01
SRSD 4025	Design Portfolio Project 02
SRSD 4032	Professional Practice
SRSD 4042	Production Management for Industrial Design
Engineering Course
SRSD 1083	Technical Drawing
SRSD 2072	Materials for Design
SRSD 2082	Manufacturing For Design
SRSD 2093	Engineering Mechanics
SRSD 2123	Ergonomics for Design
SRSD 3092	Electrical and Electronics for Design
Math and Marketing Courses
SRSD 1103	Mathematics for Design
SRSD 2113	Statistics for Design
SRSD 3102	Product Costing
SRSD 3112	Principles and Marketing Strategy
SRSD 3122	Consumer Behavior
Elective Courses
SRSD 1073	Digital Product Visualization
SRSD 1093	CAD (Computer Aided Drafting)
SRSD 2033	CAID (Computer Aided Industrial Design)
SRSD 2103	Engineering Science
SRSD 3043	Computer Graphics Application
SRSD 3053	Photography
SRSD 3063	Graphic Design
SRSD 3073	Design Issues
SRSD 3083	Advanced Modeling and Animation